Secrets to Developing a Successful Home-based Business Website Revealed!

Network marketers get the short end of the stick when it comes to quality website training. This is detrimental to those of us who aren't internet-savvy because we don't really know what's right or wrong. We just take our companies' words for what they are worth because we trust them. The sad reality, unfortunately, is that the way most companies teach their distributors to use the internet is completely useless.

Have you ever been conned into purchasing a pre-designed website system with fancy bells and whistles that was designed by a "professionally trained web designer/graphic artist" for about $50 a month? Everything is already custom made just for you and all you have to do is put your web site address on your business card and wait for the money to arrive in the mail. You think to yourself, "This company wants me to succeed, so it must be the real deal!" But then a year later all you have to show for it is a debt of $600. Why didn't it work?

The problem is that most network marketing companies focus on teaching you how to sell their product rather than how to properly market it. It costs way too much money to teach each person how to be a master marketer and leader of their own business. So they play a numbers game that ensures them to increase their overall sales no matter if you quit or stick around for ten years. That certainly explains why there is a 95% drop-out rate in the industry while company sales keep increasing.

My experience using a custom-made website program will provide you with a good example on why it doesn't work. I bought into a "system" designed by my upline that included a really nice looking, informative website. It had all kinds of training and visuals to help me grow my business. I was told that all I needed to do was purchase leads from them for about $4.00 each at a monthly cost of $500 to $1000 and wait for people to visit the site and the rest would work for itself. This proved to be very far from the truth.

After I added up all of my expenses over a six-month time period and guaged my activity, I was amazed to find a debt of about $500. I was one of the fortunate ones because I kept track of my gauges and quit. My upline's check increased because the "system" was really designed by them to supplement their income whether I succeeded or not. I wouldn't go as far to say that I didn't get any business at all, but after six months of hard work, only one customer still remains actively purchasing products from me today.

I'm sure my story is tame compared to the thousands of people getting themselves into bankruptcy over these sites that don't really work. The problem is that we're not being told that there is an art and science to using the internet. It doesn't come from a pretty looking site for which you have to spend lots of money. It comes from knowing how to get the right audience in front of the right message.

Imagine a convenience store way out in the middle of the desert. How can anyone expect to find it? And what happens when they stumble upon it by accident and are unable find what they are looking for? Do you think that if the interior looks pretty enough it will make them want to buy a bag of potato chips when they really want a cold beverage? Probably not. Those people are going to leave your store and do what it takes to find a store that has water.

What if you knew how to send a message out to all the people who wanted potato chips and then directed them to your store? Just like the person who wanted water, it wouldn't matter what your store looks like. It's the potato chips that they want, and they'll buy them from you regardless of how pretty you've painted the place. You've found people who have a want, need or desire for what you have to offer, and you've filled that demand with supply. That's called marketing.

Did you know there are simple, proven ways to drive people to your website without spending lots of money? Did you know that you can easily find $25 leads on the internet for about ten cents each? Did you know that there are specific techniques to getting targeted traffic to your website that won't cost you any money at all? All of these things are available to you. Unfortunately, your company and upline probably won't tell you what they are.

If you want to expand and explode your current home-based business, you need a proper education in marketing. Marketing your products instead of distributing or selling them is what makes the difference. Your products won't sell themselves just because you get your Aunt Faye to your website. If this was true, why would your company need you at all? Why would you want to bug your friends and family when all you have to do is learn how to find people who already want what you have? Or even better, learn to have them find you!

It's simple and it's proven, but it does require a change in the way you've been programmed to think in network marketing. It requires the mindset of a person who wants to grow a successful business from home rather than simply sell a few products here and there. You have to step up and decide you need to change your way of thinking. It doesn't come from buying the latest website or the most expensive leads. It comes from a willingness to think outside of the box by being educated on the simple things that make the biggest differences.

About the Author

William Winch is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without breaking the bank. A former High School and College Business Educator and Counselor, he mentors from his home office in Rochester, NY. If you are interested in learning how to explode and expand your home-based business, you can contact William by visiting his website at http://www.thefreemlmpowerreport.com or by calling him directly at (585) 234-5283.

4 Ways to Turn your Home-based Business Failures Into Success

The main difference between people who achieve and people who are average is their perception of and response to failure. Since failure is more common than success, we should all learn the art and science of looking failure in the eye and moving forward.

In network marketing, the question is not IF you will have problems, but HOW you are going to deal with your problems. If you take your past mistakes and learn from them, they become stepping stones to get your stalled home-based business in motion.

There simply is no achievement without failure. Successful people are successful because they fail more times than others. One of the greatest problems people have with failure is that they are too quick to judge isolated situations in their lives and label them as failures. Instead, they need to keep a bigger picture in mind. Once you realize that, you can use your mistakes lying on the floor of your home office and build a new business from them.

Start Keeping Guages

Keeping guages on everything you do related to your business pinpoints your strengths and weaknesses. This will provide you with an overall snapshot of what works and what doesn't work as you design your plan of action. When you see all of your efforts in front of you on paper, it's easy to track your progress...whether it's good or bad. Start by omitting the things you know won't work based on your knowledge from past failures.

For example, I spent several years distributing flyers on cars with no success. when I decided to change my activities and keep detailed guages, I found that what worked for me was completely from what I had done in the past. I knew what not to do, no matter how many times I kept hearing people tell me I should keep going. Gone were the days when I blindly followed a plan without knowing exactly where every cent of my money was going to and along with them went my loss in income.

Become A Leader

Show other people what not to do based on your experiences. When you help others reach their goals, yours will come automatically. You don't want that brand new person who you just enrolled into your organization to go through the pains you went through. Tell them how you failed. Think about the postitive impact you will have on someone when they always think of you as a mentor.

This worked well for me when I decided to stop leading with my business opportunity. I spent several years advertising from the "work from home" angle. When I realized that almost every person who I enrolled that way eventually quit, it led me to the conclusion that in order for success in network marketing, a person must be introduced to the product first. They must have an attachment to the product. When I mentor my new prospects on this concept, they have a considerably less drop-out rate in their businesses than I ever did.

Change The Way You See Yourself

Every successful person is someone who failed, yet never regarded themself as a failure. Based on experience, you know what it feels like to fail. You know what it feels like to stand up and brush yourself off and start over. You know you can survive and it takes courage and strength to do so. Focus on the "standing up" and not the "falling down." A lot of people fall down and can't stand back up. You can.

I used to think I jinxed everything I touched. It seemed as though other people did the same things I was doing and became rich, but I couldn't make it happen. When I realized that it had more to do with using outdated techniques than my ability to make money, it not only improved my confidence, it also led me to seek proper marketing education. I no longer thought of myself as a failure and I refused to let myself be guided into bankruptcy following someone else's plan that didn't work.

Take Responsibility And Move Forward

The only way to move past failure is to take responsibility from within yourself. Your goal should not be to get ahead of others, but to get ahead of yourself. Break your own records, outstrip your yesterday by your today. Even just starting over with a new perspective shows how responsible you are. Quitting dodges responsibilities and the consequences of that can spill over into the other aspects of your life.

No one twisted my arm into putting flyers out every day or signing up for a lead-generation website system without any guarantees for success, so it was up to me to take responsiblity instead of quitting or blaming others. It's unfortunate that I belived people and things didn't work out, but my failures led me to find the proper education that guaranteed my success. Not only did it expand my business for pennies on the dollar, but it allows me to help others expand their businesses in the same way.

Perspective leads to perseverance. Perseverance brings longevity. Longevity gives opportunity to success. Once you beging to accept failure as an important part of the whole picture you will begin to push past adversity and ultimately reach your goals. It's not easy to retrain your brain from the way most network marketing companies teach, but when you fail enough times it will eventually drive you to start thinking outside of the box.

About the Author

William Winch is a Business Growth Specialist whose mission is helping people expand and explode their home-based businesses without breaking the bank. A former High School and College Business Educator and Counselor, he mentors from his home office in Rochester, NY. If you are interested in learning how to explode and expand your home-based business, you can contact William by visiting his website at http://www.thefreemlmpowerreport.com or by calling him directly at (585) 234-5283.